According to World Travel and Tourism Council WTTC, as one of the world’s largest economic sectors, Travel & Tourism creates jobs, drives exports, and generates prosperity across the world. The sector accounted for 10.4% of global GDP and 319 million jobs, or 10% of total employment in 2018.
Sri Lanka tourism sector is tipped to be the number one foreign exchange for the country surpassing remittances by the Sri Lankan workers overseas and the garment sector, the industry can grow to a US$6B in two years.
With ambitious growth targets, the Sri Lanka Tourism Promotion Bureau SLTPB rolled out the largest ever promotional campaign at the World Travel Market WTM UK last week as the Premier Partner 2019. This high-profile partnership ensured global coverage for Sri Lanka providing valuable onsite and offsite branding opportunities to amplify the promotion.
Sri Lanka was the most noticed destination where over 5,000 exhibitors from 182 countries and regions and more than 51,000 participated creating best opportunities for the Sri Lanka Tourism trade to do business.
Attractively and strategically carried out branding at the WTM by SLTPB meant thousands of international travel trade professionals and buyers witnessed ‘So Sri Lanka’ branding, and hundreds of journalists and influencers were informed of the country’s attractions such as beaches, culture, wildlife, wellness and spa, water sports, scenery and heritage.
This year’s WTM main show was declared opened by Tourism Development, Wildlife and Christian Religious Affairs Minister. John Amaratunga along with WTM Head Simon Press, featuring an impressive performance of Sri Lankan traditional dancers and drummers. Following the main WTM opening, the Sri Lanka Pavilion was also declared open by Amaratunga.
Chairman of Association of Independent Tour Operators AITO, Derek Moore pledged his support to Sri Lanka at the reception hosted at the stand by the SLTPB.
SLTPB hosted 68 travel trade; hotels, destination management companies DMOs and resortswith a strong delegation of over 160 participants from Sri Lanka.