Sri Lanka leads off a tourism recovery campaign
Chairman of Sri Lanka Tourism Promotions Bureau (SLTPB), Kishu Gomes said that Sri Lanka is preparing to float a global tender for a two to three-year tourism campaign in September, And fast campaigns worth a billion rupees to recover from the Easter Sunday terror attack are set to launch as soon as possible.
Furthermore, he mentioned that two months from that moment, they were planning to float a global tender for the medium to long-term destination campaign and they were working on it when happened the terror attack.
According to that, the tendering process is expected to take six months, which was not fast enough to help the country recover from the Easter Sunday bombings, Gomes said.The state agency is about to spend 416 million rupees on a public relations campaign and 500 million rupees on a short-term marketing campaign.
And the cabinet had approved the SLTPB board's recommendation that the nearly 1 billion rupees in business for the shorter campaigns be given to JWT, an advertising agency.
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