With refference to the discussion with Prime Minister Ranil Wickremesinghe last week along with officials of the Attorney General’s Department, the Tourism Development Ministry has decided to re-tender the global promotion campaign.
According to that the crucial short-term global marketing and public relations campaign to revive Sri Lanka’s image will now go for a fresh and proper tender process. If the new initiative takes a longer time than is anticipated, the two-month PR campaign is likely to be dropped, given the ineffectiveness of a delayed exercise post-Easter Sunday. However, as an alternative, the Sri Lanka Tourism Promotion Bureau (SLTPB) has stepped up exposure on CNN.
Furthermore, He stated that they hope to finalise the CNN campaign within the next week and the promotional blitz could go live as soon as it gets Cabinet approval.And Another idea that is being discussed is the individual destination campaign, which doesn’t require big budgets and time-consuming approvals.