Sri Lanka Tourism has successfully conducted another special campaign focusing on outbound travel agents and tour operators in Southern India last week.
The two-day special promotion was spearheaded by Tourism Development Minister John Amaratunga along with Senior Advisor to Minister Felix Rodrigo, Sri Lanka High Deputy High Commission in Chennai Minister Commercial Yasantha De Silva, SriLankan Airlines Manager – Tamil Nadu and Karnataka S.P.Mohan, and Sri Lanka Tourism Promotion Bureau (SLTPB) Assistant Director Viranga Bandara.Tourism Development Minister John Amaratunga addressing the gathering
Part of this special initiative was also to engage with the Indian media personnel from both print and media.
A Sri Lankan Minister visited the Southern capital of India after many years to promote the country as many politicians feared to visit Tamil Nadu.Manavari temple, Ravan cave, Ashok Vatika, Seetha Amman temple, Divurumpola, Ussangoda, Thiru Koneswaram temple and Kathirkamam are part of the Ramayana circuit in Sri Lanka.
Amaratunga has also called on Indian media to fully support the efforts of the Sri Lanka Tourism with the key stakeholders of the industry and commended for their extended support in the past which has been instrumental in making India the number one source market.
According to statistics, India is Sri Lanka’s largest tourism market which accounted for 18.2% to 424,887 arrivals last year, an increase of 10.5% from a year earlier.In addition, national carrier SriLankan Airlines has rolled out a comprehensive package which includes air fare, hotel accommodation on B&B basis, transport as specified in the itinerary and the service fee of the tour operator.
The Minister also said Sri Lanka Tourism would concentrate on India more than any other market.